Project Stats:
Rate Base: 177,728
Audience: 2,856,000
Male/Female: 90 / 10
Median Age: 48.3
Median HHI: $ 96,000
Frequency: 7x
Publisher: Outdoor Sportsman Group
Source: MRI Spring 2019 Doublebase / Accelara In- Fisherman Subscriber Study
Mission Statement: In-Fisherman is the leading multispecies brand with a proven history of educating anglers of all levels and bringing new trends to the masses. The original influencer, In-Fisherman continues to teach people how to catch more and bigger fish, using scientifically proven methods of understanding fish behavior. As the first media brand to embrace a multi-media strategy, In-Fisherman continues to reach fishing enthusiasts – avid anglers who read, watch and interact with the best-in-class media platforms for multispecies information.