Project Stats:
Rate Base: 291,876
Audience: 4,290,000
Male/Female: 80/ 20
Median Age: 47.7
Median HHI: $85,823
Frequency: 10x
Publisher: Outdoor Sportsman Group
Source: MRI Doublebase 2019
Mission Statement: As a national brand with four regional monthly editions and customized online content, Game & Fish provides area-specific coverage of hunting and fishing for core enthusiasts across the United States. Game & Fish provides both broad reach for national advertisers, and pinpoint targeting for marketers with close-to-home sales messages.