Project Stats:
Rate Base: 1,700,000
Audience: 9,894,000
Male/Female: 79 / 21
Median Age: 43
Median HHI: $72,516
Frequency: 16x
Publisher: MAVEN Coalition Inc.
Source: 2019 comScore Multi-Platform
Mission Statement: Sports aren’t just games. They’re a window into hope, conflict, passion, heartbreak and the human spirit. Sports Illustrated is the authoritative voice of that world. Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, authentic, agenda-free reporting and storytelling. In our magazine, our website and across our social media platforms, SI tells the essential stories that illuminate the full scope of the sports world.
